CIBC encourages Canadians to "Think Pink"
Sign up for the Canadian Breast Cancer Foundation CIBC Run for the Cure TORONTO, Sept. 15 /CNW/ - In communities large and small across Canada this week, CIBC employees are getting their pink on to show their passion for creating a future without breast cancer, a disease that affects not only those diagnosed with it, but friends, family and the community at large. This is "Think Pink Week" at CIBC, a nation-wide promotional week held each year in mid-September to raise awareness for the Canadian Breast Cancer Foundation CIBC Run for the Cure. CIBC celebrates the volunteer spirit of its employees with fundraising events and activities encouraging Canadians to participate in the Run or to make a donation. Visit www.cbcf.org to register or for more information. For example, in downtown Charlottetown, PEI, businesses are joining CIBC branch employees in decorating storefronts in pink. In Manitoba, members of the Brandon Wheat Kings hockey team and CIBC employees will join forces again this year to promote the Run in their community. CIBC employees in Calgary, AB, Simcoe, ON, and Castlegar, BC, and other cities are hosting fundraising bake sales, fashion shows and silent auctions. "The 2007 Canadian Breast Cancer Foundation CIBC Run for the Cure raised $27 million through the participation of more than 170,000 Canadians," said Sonia Baxendale, CIBC's Senior Executive Vice-President of Retail Markets. "Our employees are passionate about supporting breast cancer research, education and awareness. Together they helped raise more than $2.7 million through donations and pink ribbon merchandise. In addition, CIBC has donated more than $5.5 million over the last five years directly to hospitals and research centres to support breast cancer research." About the Canadian Breast Cancer Foundation CIBC Run for the Cure Our largest employee fundraising activity, this is the country's premier fundraising event dedicated to creating a future without breast cancer. In 2007, more than 170,000 participants raised $26.5 million including more than 10,000 members of Team CIBC who raised $2.7 million for this important cause. The Run is an extraordinary single-day experience that unites more than 170,000 Canadians in 55 communities across the country. Together, we are raising millions of dollars to fund innovative and relevant breast cancer research, education, and awareness programs in the communities where you live. About CIBC CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, United Way and the CIBC World Markets Children's Foundation, we are investing in the social and economic development of communities across the country. In 2007, CIBC group of companies contributed more than $36 million worldwide to charitable organizations and community initiatives. Of this, $27 million was invested in Canada to support national regional and local organizations. To learn more, visit www.cibc.com/pas. About the Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. For more information, visit www.cbcf.org.
For further information:
For further information: Doug Maybee, Director, CIBC External Communications & Media Relations, (416) 980-7458, firstname.lastname@example.org