CIBC and its employees celebrate "Think Pink" week
Sign up for the Canadian Breast Cancer Foundation CIBC Run for the Cure TORONTO, Sept. 16 /CNW/ - CIBC employees across Canada proudly wore pink today to show their passion for creating a future without breast cancer. A kick-off celebration was held in downtown Toronto as part of nation-wide "Think Pink" week held September 15th to 19th to raise awareness of breast cancer and encourage people to register for the Canadian Breast Cancer Foundation CIBC Run for the Cure on Sunday, October 5th. On hand today were Erin Davis and Mike Cooper of 98.1 CHFI as the event's emcees in addition to John Stanton, founder of the Running Room, and Rose Reisman, one of Canada's leading authorities on the art of eating and living well, who provided tips on healthy living. Remarks were delivered by Lynn Tymczyszyn, a CIBC employee in Toronto and Jalynn Bennett, a CIBC board member, both of whom are breast cancer survivors; in addition to Sonia Baxendale, who spoke about CIBC's commitment to creating a future without breast cancer. Attendees, including the volunteer CIBC Run Champions, also enjoyed healthy gourmet lunches, prizes for wearing pink, giveaways from sponsors and a silent auction. Guests were encouraged to sign up for the Run, Canada's largest single-day fundraiser for breast cancer. "CIBC is committed to supporting breast cancer research, education and awareness," said Sonia Baxendale, Senior Executive Vice-President, CIBC Retail Markets. "I am very proud of the thousands of CIBC employees who join their fellow Canadians and make a difference by walking, running, volunteering and donating generously to one of the most successful fundraising events of the year." Other national sponsors at the Toronto event included McCain Foods (Canada), The Running Room Canada Inc. and Ganong Bros. Limited. About Think Pink Week "Think Pink" week is a promotional week held each year in mid-September to raise awareness for the Canadian Breast Cancer Foundation CIBC Run for the Cure. CIBC celebrates the volunteer spirit of its employees with a week of fundraising events and activities encouraging Canadians to participate in the Run or to make a donation. About the Canadian Breast Cancer Foundation CIBC Run for the Cure Our largest employee fundraising activity, this is the country's premier fundraising event dedicated to creating a future without breast cancer. In 2007, more than 170,000 participants raised $27 million including more than 10,000 members of Team CIBC who raised $2.7 million for this important cause. The Run is an extraordinary single-day experience that unites more than 170,000 Canadians in 55 communities across the country. Together, we are raising millions of dollars to fund innovative and relevant breast cancer research, education, and awareness programs in the communities where you live. About CIBC CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, United Way and the CIBC World Markets Children's Foundation, we are investing in the social and economic development of communities across the country. In 2007, CIBC group of companies contributed more than $36 million worldwide to charitable organizations and community initiatives. Of this, $27 million was invested in Canada to support national regional and local organizations. To learn more, visit www.cibc.com/pas. About the Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. For more information, visit www.cbcf.org.
For further information:
For further information: Doug Maybee, Director, CIBC External Communications & Media Relations, (416) 980-7458, firstname.lastname@example.org