CIBC pink products surpass $1 million mark
Pink products still available in CIBC branches in support of the Canadian Breast Cancer Foundation CIBC Run for the Cure on Sunday, October 5TORONTO, Oct. 2 /CNW/ - CIBC (CM: TSX; NYSE) is pleased to announce that proceeds from its pink products have reached $1 million, just two weeks after reaching the $500,000 mark. Thanks to the generosity of CIBC clients and employees across Canada, pink necklaces, bank card protectors, dog leashes, car magnets, socks, playing cards and pink M&M's chocolate candies have been chalking up more than $30,000 a day to help create a future without breast cancer. One hundred per cent of net proceeds will go to the Canadian Breast Cancer Foundation to support breast cancer research, education and awareness programs. "Our clients and employees continue to demonstrate their commitment to creating a future without breast cancer and the Canadian Breast Cancer Foundation CIBC Run for the Cure," said Sonia Baxendale, Senior Executive Vice-President, CIBC Retail Markets. "We are thrilled with the results of our pink products this year, and we encourage everyone to continue to fundraise and get involved in this year's Run. With less than a week to go, there's still time to make a difference." About the Canadian Breast Cancer Foundation CIBC Run for the Cure The Run is the country's premier fundraising event dedicated to creating a future without breast cancer. The 2008 Run on Sunday, October 5 will connect 170,000 Canadians in 55 communities all across the country. The Foundation hopes to surpass last year's $27 million to fund innovative and relevant breast cancer research, education, and awareness programs. About CIBC CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes including the Canadian Breast Cancer Foundation CIBC Run for the Cure, United Way and the CIBC World Markets Children's Foundation, we are investing in the social and economic development of communities across the country. In 2007, CIBC group of companies contributed more than $36 million worldwide to charitable organizations and community initiatives. Of this, $27 million was invested in Canada to support national regional and local organizations. To learn more, visit www.cibc.com/pas About the Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. For more information, visit www.cbcf.org.
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For further information: Doug Maybee, Director, CIBC External Communications & Media Relations, (416) 980-7458, firstname.lastname@example.org