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CIBC kicks off the 2014 FIFA World Cup Brazil™ by giving Canadians the chance to travel anywhere in the world the beautiful game is played*

Score a chance to win a million Aventura points; join CIBC Soccer Nation tour; and show off your passion for the world's biggest sporting event

TORONTO, May 1, 2014 /CNW/ - CIBC (TSX: CM) (NYSE: CM) once again helps kick off the excitement of the FIFA World Cup™ with a new contest that gives Canadians the chance to win one million Aventura travel points - enough for a family of four to vacation anywhere in the world the beautiful game is played.

As the Official Canadian Bank in Association with Visa of the 2014 FIFA World Cup™, CIBC is launching a campaign built around the theme 'there's a fan inside us all'. In the weeks leading up to the biggest single-event sporting competition in the world, the bank will host a series of soccer-themed events across Canada to get fans revved up about their favourite soccer nations.

"The World Cup brings out the pride and passion of billions of fans worldwide, and here in Canada, our rich multicultural heritage will ensure every competing country has a local cheering section," says Stephen Forbes, CIBC's Executive Vice President, Marketing, Communications and Public Affairs. "To celebrate the universal appeal of the 'beautiful game', CIBC is inviting Canadians to participate in our new contest, one that unites the popularity of soccer and travel, where you can win enough Aventura points for a trip to any country of your choice."

The 2014 FIFA World Cup Brazil™ takes place from June 12 to July 13, involving 32 national teams, playing 64 matches in 12 cities across Brazil.

About CIBC's 2014 contest and promotions:

A Chance to Win a Million Aventura Points Contest
CIBC Aventura clients who use their card between May 1 and July 31, 2014 could have a chance to win 1,000,000 Aventura points -- enough for a family of four to fly to any of the 32 qualified 2014 FIFA World Cup™ countries. *See full contest rules.

CIBC Soccer Nation Tour
CIBC, in partnership with the Canadian Broadcasting Corp., has created the CIBC Soccer Nation tour to bring the 2014 FIFA World Cup™ excitement directly to Canadians. This mobile soccer festival will visit Vancouver, Edmonton, Toronto, Ottawa, Montreal and more, offering fans fun and interactive activities along with a chance to watch a game on the big screen.

National Client Appreciation Day
CIBC invites Canadians to join the fun at a FIFA World Cup™-themed National Client Appreciation Day at branches across the country on June 13, and for a chance to win a commemorative FIFA World Cup™ silver collector coin issued by the Royal Canadian Mint.

2014 FIFA World Cup™ Coins
CIBC is excited to offer soccer fans the opportunity to buy five special 2014 FIFA World Cup™ silver collector coins from the Royal Canadian Mint. Coins can be ordered in any CIBC branch or online

This continues CIBC's tradition of bringing the excitement of the FIFA World Cup™ to Canadians. Last April, CIBC and Visa brought the 2014 FIFA World Cup Winner's Trophy - the same trophy that will be awarded to this year's champions -- to more than 3,000 soccer fans in Vaughan, Ontario. In 2010, CIBC helped Canadians celebrate the 2010 FIFA World Cup™ in South Africa by sponsoring CBC's broadcast and creating a nation-wide CIBC Soccer Nation bus tour that engaged thousands of fans as it travelled across the country.

To learn more about these special promotions and other offers, please visit CIBC Soccer Nation.

About CIBC
CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. In 2013, CIBC contributed more than $41 million to 1,870 charitable and non-profit initiatives in over 430 communities. You can find other news releases and information about CIBC in our Media Centre on our corporate website at

SOURCE Canadian Imperial Bank of Commerce

For further information:

Caroline Van Hasselt, Director, External Communications, 416-784-6699 or