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CIBC asks the country to tell the world what it means to be Canadian!

Launches user generated #StandForCanada digital mosaic in celebration of shared 150th birthday

TORONTO, March 27, 2017 /CNW/ - CIBC (TSX: CM) (NYSE: CM) While Canada is often recognized by our iconic maple leaf (eh?) in celebration of the country's and CIBC's shared 150th, CIBC is asking people across the nation to help further shape and define our proud identity by socially sharing how they #StandForCanada.

Developed by the bank's innovation incubator, CIBC Live Labs, #StandForCanada is the first global digital mosaic on what it means to be Canadian. A proprietary aggregator collects user generated content (UGC) mentioning the hashtag, with the content appearing on https://standforcanada.cibc.com highlighting diverse voices from across the country.  

Users can also leverage the platform to create personalized content by uploading a photo, submitting a "I Stand for…" caption and then sharing with the hashtag on Twitter, Facebook and Instagram, to showcase their Canadian pride.

"This digital time capsule allows everyone to be part of history so that future generations can reflect back on what we stand for today as a great nation," says Rob Assimakopoulos, Chief Marketing Officer, CIBC. "CIBC has innovated banking for its clients for 150 years, and we are proud to bring this interactive campaign to help Canadians discover the country's sentiment around our shared pride."

CIBC will take this collective social sentiment and share it back, showing the world what Canadians think and feel as they #StandForCanada. Whether in Winnipeg, Charlottetown or Iqaluit, a contributor's content may appear in CIBC's upcoming 150th marketing campaign.  

"We are excited to help shape the narrative around our country's 150th birthday in a new way," adds Mr. Assimakopoulos. "By asking Canadians what they stand for, we are the authors of our country's own unique story."

Bringing #StandForCanada to life are key partnerships designed to help Canadians celebrate 150 this year, leading up to CIBC's birthday on May 15, on July 1, and beyond.  From year-long Ottawa 2017 activations, to welcoming new Canadians at Citizenship Ceremonies alongside Immigration, Refugees and Citizenship Canada, and now working with Parks Canada to offer free 2017 Discovery Passes at all CIBC Banking Centres, CIBC is showing the country how it will #StandForCanada in celebration of 150.

The #StandForCanada campaign is supported by a broadcast partnership with the CBC, a year-long social media campaign, digital and in-branch advertising and experiential activations.

Canadians can participate in #StandForCanada by joining the conversation on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow. To learn more about CIBC's proud history, download the CIBC150 App and discover new stories every week.

About CIBC
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Capital Markets - CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/ca/media-centre/ or by following on LinkedIn (www.linkedin.com/company/cibc), Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.

SOURCE CIBC

For further information: Olga Petrycki, Director of Public Relations, CIBC, 416-306-9760 or olga.petrycki@cibc.com OR Diana Spremo, Senior Communications Consultant, CIBC, 416-780-7485 or diana.spremo@cibc.com
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