CIBC raises $500,000 to help create a future without breast cancer
Pink Ribbon products still available in CIBC branches in support of the Canadian Breast Cancer Foundation CIBC Run for the Cure on Sunday, October 5TORONTO, Sept. 16 /CNW/ - Thanks to an overwhelming response from clients and employees at branches from coast-to-coast, CIBC is pleased to announce that donations collected to date from Pink Ribbon products have surpassed $500,000. These funds will be presented to the Canadian Breast Cancer Foundation for breast cancer research, education and awareness. This year's line of pink ribbon products, unveiled in mid-June, included:- Necklaces - Bank card protectors - Dog leashes - Car magnets - Pink ribbon socks - Playing cards - Pink M&M's chocolate candies"We want to thank our clients and employees who have given generously in support of this important cause. They share our passion for creating a future without breast cancer," said Sonia Baxendale, Senior Executive Vice-President, Retail Markets, CIBC. "The merchandise is still available in our branches while quantities last. Every dollar of revenue generated from these products helps to make a difference towards knowing how and why the disease develops and spreads, how to treat it most effectively, and how to improve the quality of life for survivors." About the Canadian Breast Cancer Foundation CIBC Run for the Cure The Run is the country's premier fundraising event dedicated to creating a future without breast cancer. The 2008 Run on Sunday, October 5 will connect 170,000 Canadians in 55 communities all across the country. It is anticipated that $27 million will be raised to fund innovative and relevant breast cancer research, education, and awareness programs. About CIBC CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes including the Canadian Breast Cancer Foundation CIBC Run for the Cure, United Way and the CIBC World Markets Children's Foundation, we are investing in the social and economic development of communities across the country. In 2007, CIBC group of companies contributed more than $36 million worldwide to charitable organizations and community initiatives. Of this, $27 million was invested in Canada to support national regional and local organizations. To learn more, visit www.cibc.com/pas About the Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. For more information, visit www.cbcf.org.
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For further information: Doug Maybee, Director, CIBC External Communications & Media Relations, (416) 980-7458, firstname.lastname@example.org