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The CIBC Pink Collection™ has arrived in CIBC branches across Canada
All net proceeds raised go to helping create a future without breast cancerTORONTO, June 19 /CNW/ - CIBC (CM: TSX;NYSE) today unveiled the 2009 line of pink ribbon products, available to the public in support of the Canadian Breast Cancer Foundation CIBC Run for the Cure. More details and branch locations are available at www.cibc.com/cibcpinkcollection. The 2009 CIBC Pink Collection™ includes the following assortment of products:- Stainless steel water bottle - Pink wallet - Black dog leash - Black dog collar - 3M pink flag pen - Premium chocolate bars - Fold up eco bag (available mid-July)"CIBC has thousands of employees across Canada who volunteer their time and energy in support of the Canadian Breast Cancer Foundation CIBC Run for the Cure," said Sonia Baxendale, Senior Executive Vice-President and President, Retail Markets, CIBC. "Last year, through the generosity of our clients, employees and the general public, more than $1.6 million was raised through contributions from our pink product campaign and fundraising events. We are looking forward to kick starting fundraising activities for the 2009 Run with the arrival of this year's products in our branches." "CIBC has demonstrated a significant commitment to the breast cancer cause through its partnership with the Foundation over the past 16 years. The pink ribbon products have the overwhelming support of CIBC employees who not only promote the products to CIBC clients, but take on important volunteer and fundraising roles to ensure the year over year success of the Run," said Cheryl Hodder, Chair, Canadian Breast Cancer Foundation National Board of Directors. The products will be available at CIBC branches starting today, excluding branches in the Yukon and Northwest Territories. Quantities are limited and available only while supplies last. About the Canadian Breast Cancer Foundation CIBC Run for the Cure The Run is Canada's premier fundraising event dedicated help create a future without breast cancer. In 2008, more than 170,000 participants raised over $28.5 million for the cause. The 2009 Run will take place on Sunday, October 4. It is an extraordinary single-day experience that will connect Canadians in 56 communities all across the country to raise millions of dollars to fund innovative and relevant breast cancer research, education, and awareness programs in the communities where they live. About CIBC CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes including the Canadian Breast Cancer Foundation CIBC Run for the Cure, United Way and the CIBC Children's Foundation, we are investing in the social and economic development of communities across the country. In 2008, CIBC group of companies contributed more than $36 million worldwide to charitable organizations and community initiatives. Of this, $27 million was invested in Canada to support national regional and local organizations. To learn more, visit www.cibc.com/pas About the Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. For more information visit www.cbcf.org.
For further information:
For further information: Doug Maybee, Director, External Communications and Media Relations, CIBC, Tel: (416) 980-7458, doug.maybee@cibc.com