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Today is CIBC National Customer Appreciation Day

CIBC says "Thank You" to clients as part of kickoff to FIFA 2010 World Cup™ broadcast sponsorship

TORONTO, June 11 /CNW/ - Today, CIBC recognizes and thanks its more than 11 million clients across Canada during CIBC National Customer Appreciation Day.

Celebrations from coast-to-coast at CIBC's more than 1,070 branches include refreshments, activities and exciting soccer-themed contests and giveaways to show CIBC's appreciation to its clients. Customer Appreciation Day also leverages CIBC's broadcast sponsorship of the 2010 FIFA World Cup™ which kicks off today.

"We've made a significant investment in enhancing access and choice for CIBC clients, whether in branch, online or through mobile banking, to ensure they have a great banking experience," said Sonia Baxendale, President of CIBC Retail Markets. "CIBC National Customer Appreciation Day is a way to let our clients know that they matter to CIBC and to thank them for their business.

"At the same time, we also want to recognize our employees," added Ms. Baxendale. "All of our front line employees - in branches, contact centres and offices from coast-to-coast - play a critical role as the face of CIBC to our clients. As we celebrate our clients' loyalty to CIBC through National Customer Appreciation Day, we also want to take the opportunity to recognize and thank our employees for the contributions they make each and every day in support of our clients."

Soccer-themed contests and promotions to help get Canadian fans fired up for the tournament include:

-   Three grand prizes of $10,000. Until July 11, CIBC clients can enter
        to win one of three grand prizes of $10,000 GICs when they purchase
        any new banking or credit product; or open or contribute to any
        investment product.

    -   CIBC Soccer Ball Coin Banks. Receive a free Soccer Ball Coin Bank
        with every CIBC Advantage® for Youth Account opened at a CIBC
        branch between June 11 and July 11.

    -   YouTube soccer video contest. Soccer fans of all ages can show their
        spirit and skills on YouTube for a chance to win a home entertainment
        centre with CIBC's Soccer Everywhere Video Contest. To enter,
        contestants film themselves playing soccer in a fun and interesting
        place, post their video to YouTube and visit
        to submit their entry before July 11.

"Soccer draws out the pride and passion of millions of Canadians from every background and we are thrilled to celebrate the excitement of the world's game with our clients and the diverse communities we serve," added Ms. Baxendale. "We are proud to be the broadcast sponsor of the 2010 FIFA World Cup™, an event that brings so many Canadians together. It's going to be an exciting month of soccer and we look forward to sharing the experience with our clients and our employees."

CIBC clients benefit from one of the largest branch networks in Canada, access to more than 3,800 automated bank machines, and 24/7 service by phone, online and through mobile banking.

CIBC (CM: TSX; NYSE) is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, and has offices in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at

For further information: Media contact: Kevin Dove, Senior Director, External Communications and Media Relations, 416-980-8835 or