TORONTO, July 2, 2014 /CNW/ - The following B-Roll is now available by Video On-Demand web download:

*** NOTE: B-Roll will be updated at approximately 3PM on Wednesday, July 2^nd to include footage from the Double Double Visa card product launch event in Yonge-Dundas Square and executive interviews from both CIBC and Tim Hortons.
STORY SUMMARY:
CIBC and Tim Hortons today launched the innovative new CIBC Tim Hortons Double Double Visa Card, leveraging a first-of-its-kind two-button technology that combines a no annual fee CIBC Visa credit card with a classic Tim Card, all in one.
Cardholders simply press the CIBC Visa button on the front of the Double Double card to pay for their everyday purchases anywhere Visa is accepted, and 1 per cent of each dollar spent is converted instantly into Tim Cash rewards. With a simple touch of the Tim Hortons Tim Card button, cardholders can then redeem their Tim Cash for their favourite coffee and menu items at Tim Hortons.
There will be an event to launch the CIBC Tim Hortons Double Double Visa Card in Yonge-Dundas Square today (Wednesday, 2 July 2014). Former professional hockey player and special guest Tie Domi will attend the event in support of the CIBC Tim Hortons Double Double Visa Card.
SHOT LIST:

1. Tim Hortons various broll
     a.     Exterior restaurant
     b.     Interior restaurant
     c.     Product shots (baked goods, coffee)
     d.     Patron using the CIBC Tim Hortons Double Double Visa Card
2. CIBC various broll
     a.     Exterior CIBC
     b.     Interior CIBC
     c.     Patron using the CIBC Tim Hortons Double Double Visa Card at ABM
3. Close-Up shots of CIBC Tim Hortons Double Double Visa Card

WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=813

TIME OF POSTING:  4AM (EST)
DATE OF POSTING:  Wednesday, July 2, 2014

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Katherine Galley
Galley_Katherine@timhortons.com
905.599.9400

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SOURCE CIBC

Video with caption: "CIBC and Tim Hortons today launched the innovative new CIBC Tim Hortons Double Double Visa Card, leveraging a first of its kind two-button technology that combines a no annual fee CIBC Visa credit card with a classic Tim Card.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140702_C9306_VIDEO_EN_41819.mp4&posterurl=http://photos.newswire.ca/images/20140702_C9306_PHOTO_EN_41819.jpg&clientName=CIBC&caption=CIBC%20and%20Tim%20Hortons%20today%20launched%20the%20innovative%20new%20CIBC%20Tim%20Hortons%20Double%20Double%20Visa%20Card%2C%20leveraging%20a%20first%20of%20its%20kind%20two%2Dbutton%20technology%20that%20combines%20a%20no%20annual%20fee%20CIBC%20Visa%20credit%20card%20with%20a%20classic%20Tim%20Card%2E&title=CIBC%20%2D%20Free%20Video%20B%2DRoll%20Available%20Via%20CNW%20%2D%20Tim%20Hortons%20and%20CIBC%20Launch%20Double%20Double%20Visa%20Card&headline=Free%20Video%20B%2DRoll%20Available%20Via%20CNW%20%2D%20Tim%20Hortons%20and%20CIBC%20Launch%20Double%20Double%20Visa%20Card