Skip to Content
News Releases
CIBC calls on Canadians to join in the Promise to be Changemakers in the fight against breast cancer

 Paint your pinky pink when you register to run, donate or fundraise

TORONTO, Sept. 25, 2017 /CNW/ - CIBC (TSX: CM) (NYSE: CM) One in eight women in Canada will develop breast cancer in her lifetime, and an estimated 72 women will be diagnosed today alone, which is why CIBC is calling on all Canadians to make a Promise to be Changemakers in the fight against breast cancer.

"For more than 20 years, the Canadian Cancer Society CIBC Run for the Cure has helped change the face of breast cancer thanks to the tireless efforts and generosity of our communities," says Christina Kramer, Senior Executive Vice-President, CIBC. "This year, we are encouraging supporters to wear their passion like a badge of honour and paint their pinkies  pink to proudly display their commitment to fighting this disease through a promise to run, donate or fundraise." 

Funds raised through the Canadian Cancer Society CIBC Run for the Cure have led to progress in breast cancer prevention, detection, diagnosis, treatment and care, helping  reduce breast cancer mortality rates by 44 percent since their peak in the mid-1980s.  But there is still so much more to be done.

Breast cancer survivor Caylan Barber knows the impact that funded research has had on helping her through her fight against breast cancer.

"I am fortunate for the breast cancer research that played a huge part in determining my customized treatment plan for the rare breast cancer type I was diagnosed with," says 27-year old Caylan Barber, a member of CIBC's team. "Without this research, the outcome of my fight may have been completely different. It's the thousands of individuals who passionately give their time and keep their promise to donate who give me hope. It's never an easy fight."

This year, CIBC is also offering Canadians another way to make a difference by simply "tapping" to show their support. Through October 11, CIBC will donate $1* to the Canadian Cancer Society CIBC Run for the Cure when a client makes a purchase using their CIBC mobile wallet via Apple Pay, Android Pay or Samsung Pay, to a maximum of $150,000.

The 2017 Canadian Cancer Society CIBC Run for the Cure will take place in 56 communities across Canada on Sunday, October 1, 2017. For more information on becoming a Changemaker and making a promise to end breast cancer, visit or download the fundraising app.

Changemakers are encouraged to take to social media to showcase their promise by posting images of their linked pink pinkies, fundraisers and participation on Run Day along with their many forms of support. Join or follow the conversation on Twitter, Instagram or Facebook using #CIBCRunForTheCure.

About CIBC
CIBC is a leading Canadian-based global financial institution with 11 million personal banking, business, public sector and institutional clients. Across Personal and Small Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses, CIBC offers a full range of advice, solutions and services through its leading digital banking network, and locations across Canada,  in the United States and around the world. With CIBC employees at the heart of raising funds, the bank supports initiatives that improve access to care, education and programs for our communities. In 2016, CIBC contributed more than $65 million to non-profit initiatives across Canada, led by our flagship fundraiser the CIBC Run for the Cure. Ongoing news releases and more information about CIBC can be found at or by following on LinkedIn (, Twitter @CIBC, Facebook ( and Instagram @CIBCNow.

About Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

*Limit one (1) $1 donation per client, per method of payment, using Apple Pay, Samsung Pay or Android Pay once during the promotion time period of September 11 to October 11, 2017, up to a maximum total donation of $150,000.


For further information: Olga Petrycki, Director, External Communications, 416-306-9760 or