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CIBC and the Montreal Canadiens announce the return of the "At the heart of our celebrations" contest

MONTREAL, Nov. 8, 2023 /CNW/ - CIBC and the Montreal Canadiens hockey club announced today they are once again teaming up to help make the ambitions of Quebecers a reality with the return of the "At the heart of our celebrations" contest.

From November 7 to December 8, 2023, ardent fans of the Habs throughout Quebec are invited to visit to share their dream, and perhaps see them come to life. Dreams such as skating on the ice at the Bell Centre, or even meeting a Canadiens player!

"At CIBC, our purpose is to support people in achieving their ambitions," said Rosa Trunzo, Senior Vice-President and Region Head, Eastern Canada Region, Personal Banking at CIBC. "Our exceptional partnership with the Montreal Canadiens and this unique initiative to be 'At the heart of our celebrations' reflects our commitment to their dedicated fans and all Quebecers."

By sharing their aspirations, fans have the chance to win one of these incredible experiences with the Canadiens:

  • 1 x VIP Experience for two (Canadiens vs. Columbus Blue Jackets, March 11, 2024)
  • 100 x Toque Kits (Miniature kit which includes a CIBC + Canadiens Toque, $10 Gift Card)
  • 5 x Montreal Canadiens Jersey + Pair of tickets to a game
  • 10 x Fanatics Jersey
  • 10 x $100 TriColore Sports Coupons
  • 75 x Skating at the Bell Centre Packages
  • 1 x 4 tickets to a Canadiens game packs
  • 1 x $250 TriColore Sport shopping Sprees

Étienne Boulay, a former Canadian Football League (CFL) player and an iconic figure for the Montreal Alouettes, is proud to get involved with the contest this year. "The pursuit of our dreams is essential in life, and I am thrilled to support CIBC's wonderful initiative. As a hockey fan, I encourage all of you, fellow Quebecers, to participate and persevere in pursuing your aspirations. I've always believed that determination is the key to success in life, and it has shaped my professional and personal journey. I am very proud to see CIBC's commitment to the community, providing us all with the opportunity to dream. And, of course, go Habs go!"

About CIBC

 CIBC is a leading North American financial institution with 13 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses, CIBC offers a full range of advice, solutions and services through its leading digital banking network and locations across Canada, with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at


For further information: Marilyne Levesque, Marelle Communications,, 514-884-6351