CIBC goes to great heights, delivering banking at clients' ski tips as part of new partnership
WHISTLER, BC, Jan. 12, 2017 /CNW/ - What stands 8.5 feet high, weighs 4676 pounds and is located 1,850m (6,069ft) above sea level? Complete with ski pole and glove holders and heating lamps, CIBC (TSX: CM) (NYSE: CM) has opened the first-of-its-kind mountain-top ski-thru ATM outside the Roundhouse Lodge on Whistler Mountain. Canada's first ski-thru ATM is one of many experiences CIBC will offer as part of a brand new, five-year partnership with Whistler Blackcomb.
"We're thrilled to partner with North America's premier resort to offer even greater experiences for all who enjoy its beauty and world-class amenities," says Stephen Forbes, Chief Commercial Officer, CIBC. "CIBC is always looking to improve our clients' experience, whether in a banking centre or on the slopes, and our new ski-thru ATM at Whistler Blackcomb is just one of the many ways we're reaching clients at new heights."
The new stand-alone ATM allows skiers easy access to cash for things like making purchases at certain cash-only vendors before journeying back down the slopes, and offers the same range of banking services available at all CIBC ATMs. To reach clients at the peak, the ATM made a momentous trek up the mountainside to the summit of Whistler Mountain.
Bringing the partnership to life, CIBC is working alongside Whistler Blackcomb to deliver world class hospitality at the resort's two Guest Satisfaction Centres -- the heart of activity for inquiring guests. To further amp up the visitor experience, CIBC is also offering whistles, tissues and hand warmers as part of Whistler Blackcomb's free mountain orientation tours. Visitors will also experience unique CIBC activations on CIBC National Ski Day, Family Day and Canada Day to help celebrate Canada and CIBC's shared 150th birthday in 2017.
"We are very excited to be celebrating the launch of our new corporate partnership with CIBC," says Morag Kerr, Strategic Alliances and Partner Marketing Manager at Whistler Blackcomb. "CIBC is Whistler Blackcomb's first ever full-service banking partner and their commitment to delivering exceptional guest experiences aligns perfectly with our goals. We look forward to working with CIBC to better service our guests in unique and exciting ways as we move forward."
CIBC's ski-thru ATM will be active throughout the 2017 ski season.
About CIBC
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Capital Markets - CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/ca/media-centre/ or by following on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America's premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,170 centimetres (461 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. For more information, visit http://ww1.whistlerblackcomb.com/media.
SOURCE CIBC
