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Redeeming made easy: CIBC Rewards launches new experience on mobile and online banking

TORONTO, Sept. 28, 2023 /CNW/ - Booking a flight or paying with points just got easier for clients redeeming rewards through the CIBC Rewards program. CIBC announced today a simplified experience that enables clients to access benefits, track points or make instant redemptions  through a new enhanced platform available on both mobile and online banking.  

The new digital hub provides a personalized experience for Aventura cardholders, and allows clients to navigate all of the benefits and features of the CIBC Aventura program in one location. Clients are also able to quickly access airport lounges, Nexus passes and insurance coverage in one spot.

"Clients find value in the flexibility of using their Aventura points where it matters most to them," said Diane Ferri, Senior Vice-President, Cards, CIBC. "We're extending that flexibility to how clients navigate and redeem their points with a new simplified experience that builds on the existing features that help our clients get the most out of their travel ambitions."

The enhanced navigation enables clients to make immediate redemptions, and makes it easy to find information on Aventura card benefits. The quick redemption feature also gives clients access to their most common redemptions, allowing for quick access to categories such as travel, gift cards, Payment with Points or Recent Purchases.

"With the growing number of Aventura cardholders, we're continuing to build on the rewards program to deliver the best value for our clients," added Ms. Ferri.

The CIBC Rewards program enhancements will be available to new and existing clients starting October 5.

About CIBC

CIBC is a leading North American financial institution with 13 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses, CIBC offers a full range of advice, solutions and services through its leading digital banking network and locations across Canada, with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at


For further information: Katarina Milicevic, CIBC Communications & Public Affairs, or 416-784-6108